Mahindra XUV500 completes 1 year: 35,000 delivered, 14,000 in waiting
Mahindra XUV500 SUV arrived in India in September 2011 and was a runaway success. XUV500 grabbed a fair share of attention in the Indian car market. It was launched at a price far lower than other SUVs in its category and it was this fact along with its enhanced performance and luxury fittings that made it a best seller. Mahindra is now celebrating the first anniversary of XUV500. In this one year, Mahindra has delivered 35,000 XUV500 SUV’s and already have booking for 14,000 units more.
M&M are now poised to launch this SUV in advanced global markets and it is here that the XUV500 will be put to the ultimate test. The XUV 500 is already launched in South African car market where it sells between 100 and 150 units per month. It has also been launched in Australia and Italy while Chile markets are on the cards. Sales targets in these four countries are being set at approximately 500 units per month which should eventually increase to 1000 to 1200 units.
Necessary modifications were necessary on the XUV500 to cater to international needs. Adaptations were made where auto emission was concerned while left hand drives were ensured for sale in Italy. M&M increased output to 4000 units earlier this year from 3000 units to take care of exports while output will gradually be increased to about 5000 units per month. Mahindra XUV500 is a global vehicle designed for international markers and hence it is important that these see favor among buyers in these markets.
Story of Mahindra XUV500 – The Cheetah
India auto news release: Mahindra XUV500, celebrates one year of launch
35,000+ ‘cheetahs’ running on Indian roads
35,000+ XUV500 sold within just 1 year of launch
Production capacity of XUV500 increased to 5,000 units per month to meet surging demand
XUV500 enjoys 60% market share in high-end SUV segment
Most awarded Car/SUV in India winning 22 awards in 2011-12
Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.4 billion Mahindra Group, announced the successful completion of one year of its cheetah-inspired XUV500 model, with 35,000+ vehicles on Indian roads. Launched in end-September 2011, the XUV500 was designed entirely in-house at Mahindra’s world class research and development facility called Mahindra Research Valley at Chennai, and has, since launch, set a benchmark of its own.
The XUV500 has had one of the most overwhelming responses to a new car launch in recent times and continues to have bookings of 14,000+ vehicles as of end September 2012. The XUV500 enjoys a market share of 60% in the high-end SUV segment. Having received a phenomenal response in India, and also in Australia and South Africa, the XUV500 is poised to make its mark in Europe & other international markets. The company has already ramped up its production capacity to 5,000 units per month to meet rising demand. The All Wheel Drive (AWD) model of the XUV500 is now also available for bookings.
Speaking on the one year anniversary of the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “We have been overwhelmed by the enthusiastic response from customers to the XUV500 that has led to impressive sales of 35,000+ in just one year. This is a benchmark for sales among high-end SUVs, for which we would like to thank our esteemed customers.”
Awards and Accolades
The XUV500 has received a tremendous response from customers and reviewers alike and has been the most awarded car in its first year, with 22 awards from auto experts & numerous other recognitions for the brand. The XUV500 was rated the 5th best launch of 2011 across all categories by Business Standard Strategist. In the year 2011, XUV500 was the third most searched auto brand on Google India. XUV500 has also been rated the most reputed auto brand in the Reputation Benchmark Study conducted by Bluebytes with a 74% lead over the 2nd most reputed car brand. The XUV500 launch digital campaign was recognized among the Top 5 of 2011 by exchange4media.com. Yahoo India acknowledged XUV500 as a path-breaker among the top 10 car launches of 2011.
Some of the awards and accolades received from auto experts comprise of the prestigious ‘Car of the Year’, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012 and Business Standard Motoring 2012 Awards.
The XUV500 was also declared the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’ at the Bloomberg UTV Autocar India Awards. It also received the ‘SUV of the Year Award 2011-2012’ from Top Gear Malayalam and two Golden Steering Wheel Awards 2012 from Auto Bild India in two categories; ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP, Vicky.in, Motor Vikatan, Auto Junction and MotorBeam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’ titles.
The XUV500 has already notched up prestigious wins in rallies like Desert Storm, Desert Dash & Dakshin Dare in the Extreme category. The Dakshin Dare victory marked a triumph for the XUV500, when it became the first diesel SUV to win an Extreme category in the history of Indian rallying.
The exceptional interest in the XUV500 is substantiated by the 3 million+ visitors to the XUV500 website during the last year and the large fan following of almost 8 lacs on Facebook.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.