Mahindra launch of XUV 500 was met with tremendous enthusiasm and passion. The XUV was an instant success and the company received so many bookings that further bookings had to be put on hold till the company completed present bookings which would take at least four months to complete. While speaking about this kind of unexpected demand for XUV500, Mr. Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group said that people recognize the exceptional performance, value and world class technology present in XUV500. Booking for the M&M XUV500 have had to be suspended as there have been upward of 8000 bookings in the fisrt 10 days of launch.
The company website which showcased previews of the vehicle received excellent response. An online contest too inviting viewers to guess prices offered a prize of an XUV500 to the winner. This created so much momentum that there was also a live telecast of the 1, 50,000 viewers who logged on to observe the official launch of the first ever XUV from Mahindra and Mahindra. Not only was Mahindra XUV a sensation with Indian audience but the site was also visited by scores of enthusiasts from across the globe.
Guess the XUV500 price competition saw 1, 15,000 entries, while the SUV has registered 4, 50,000+ ‘Likes’ on Facebook. 11, 00,000 unique visitors to the website is no small feat. Reaching 10 million people globally, and finding 3.7 million online mentions has ensured valuable online presence for the M&M XUV500 SUV.
Upward of 5,90,000 visits were registered from India, more than 17,300 from the USA and 9,500 visits from UAE. Online searches for the Mahinra XUV500 were also high in UK, South Africa, Singapore, Canada, Germany, and Australia.