Mahindra and Mahindra’s new Xylo was launched early this year. This MUV (Multi Utility Vehicle) offers creative features and specifications which has immediately won the interest of users to the extent that it has received Master Brand award instituted by CMO Asia and World Brand Congress. These awards are in recognition of factors such as market dominance, longevity, goodwill, customer loyalty and acceptance of the brand in auto sectors.
Brands are also ranked on basis of their appeal to a wide range of customers in the premium segment as well as to mass segment while also the brand’s ability to meet customer’s demands. 8000 brands were nominated for these prestigious awards out of which only 20 brands were bestowed with the award in the Master Brand category.
Mahindra Xylo is smart in appearance, a good road performer and offers a high level of comfort and safety features. It competes with Chevrolet Tavera and the Toyota Innova.