The launch of special edition Apollo Alnac 4G tyres is announced as a part of the partnership between Apollo Tyres, leading tyre manufacturers and Manchester United. Apollo and Manchester United have partnered in a new scholarship program to cultivate a sense of sportiness among young footballers in the country.
Dual branding will be evident on the side wall of these special edition Apollo Alnac 4G tyres which is restricted to the 15-inch rim size. These tyres have been introduced in India, which is only the third country in the world (following UK and Thailand) where these co-branded tyres are being offered. Sales of this special edition tyre has commenced at select company outlets across the country.
Apollo Tyres entered into a three year regional partnership with Manchester United Football Club in 2013. Apollo Tyres is the Club’s official tyre partners in UK and India. This partnership has helped Apollo immensely, where brand building is concerned. The special edition Apollo Alnac 4G tyres in 15 inch rim size is a popular size globally and will be well suited to the likes of Toyota Corolla and Honda Civic among others.
Youth Football International (YFI) initiated by Apollo Tyres and Manchester United Football Club trains football enthusiasts under the age of 19 years. 6 kids out of 192 participants will be selected to train for a year at YFI Delhi while one of these selected participants will get a chance to be a part of the week long residential training camp at Manchester United Soccer Schools in the UK. The program will see two coaches from Manchester United Football School along with former defender Mikael Silvestre train the participants for a year.
Below are a few TVCs which featuring Apollo Tyres and Manchester United player.