March 2016 Two Wheeler Sales Report – Hero, Honda, TVS, Bajaj, Royal Enfield, Mahindra, Yamaha, Suzuki
Along with rising sales of passenger cars in the country, all leading two wheeler manufacturers in India with the exception of Honda Motorcycle and Scooter India have reported a notable increase in sales during March 2016.
Hero MotoCorp reported sales to the extent of 606,542 units in March 2016 as against sales of 531,750 in March 2015. Consistent sales of Splendor, Passion and HF Delux brands were noted while the company also saw increased sales in the 125cc segment.
It was also in the scooter segment that significant sales were noted with the company recording an increase in market share from 14 percent to close to 21 percent. This growth could be attributed to the recently launched Duet and Maestro Edge. March 2016 was also the third month of total sales scaling over the 600,000 mark. It was in September and October 2015 that a similar record was achieved.
Honda Motorcycle and Scooter India
While all two wheeler companies reported increased sales during March 2016, Honda Motorcycle & Scooter India (HMSI) reported a 4.4 percent decline in total sales. Sales during the month stood at 381,521 units while the company sold 399,173 units in March 2015.
In domestic markets sales stood at 365,526 units in March 2016 as compared to 384,422 units sold in March 2015. Exports of the company however, saw an 8.4 percent increase to 15,995 units in March 2016 as against 14,751 units exported in March 2015.
Bajaj Auto Limited sales during March 2016 reached a total of 264,249 units. The company reported a 25.87 percent growth year on year as against 209,937 units sold in March 2015. Domestic sales during the past month were at 166,560 units while exports are at 98,000 units. Total sales during FY 2015-16 are at 33,58,252 units as against 32,92,084 units in FY 2014-15. Several new products are being planned by the company thus ensuring added growth during the current financial year as well.
TVS Motor Company
TVS Motor Company domestic sales in March 2016 totalled 200,200 units thus resulting in growth of 19.61 percent over 167,383 unit sales in March 2015. Significant growth was noted in the scooter segment where the Jupiter, Wego and Zest were concerned while the recently re-launched and significantly upgraded Victor 110cc also received good response. The company’s total exports dipped during the past month and stood at 31,121 units in March 2016 as compared to 42,565 units in March 2015 while two wheeler exports stood at 26,453 units in March 2016 as against 32,738 units in March 2015.
Domestic sales reported by Royal Enfield in March 2016 stood at 50,059 units as compared to 32,854 units reported in March 2015. This resulted in year on year growth of 52.37 percent in domestic markets. Royal Enfield also noted increased exports during the past month when a total of 1,261 units were exported as against 825 units exported in March 2015. Total sales thus stood at 51,321 units in March 2016, the highest ever monthly sales recorded by Royal Enfield.
India Yamaha Motors Pvt. Ltd sold 60,032 units in March 2016 as compared to 41,640 units sold in March 2015 resulting in a 44 percent growth in domestic sales. Special emphasis is being paid to Tier II and Tier III cities while the company has also added the Fascino and FZ Series to its product lineup contributing to numbers. Besides the recently launched YZF-R3, the company now gears up for launch of the Cygnus Ray-ZR on April 14.
P.S. – Sales of Mahindra Two Wheelers and Suzuki Motorcycle India have not been shared yet. The post will be updated if the reports are made public by the manufacturer.