Mario Götze and Benedikt Höwedes to be Mercedes-Benz brand ambassadors

At the Geneva Motor Show in March 2012, the company showcased the new Mercedes Benz A Class. Besides this great unveiling, the company’s new brand ambassadors Mario Götze and Benedikt Höwedes were also introduced along with the current brand ambassadors Joachim Löw and Oliver Bierhoff.

These two new comers represent the pulse of the new generation. Besides being young and agile they are also ready to demonstrate new and inspiring aesthetics which blend homogeneously with a brand like Mercedes Benz. Both are avid Mercedes Benz fans and are excited to represent the company while they are looking forward to test drive all Mercedes Benz cars.

Mercedes Benz A Class Hatchback will be launched in September 2012 in Europe and will be offered in a choice of four diesel and three petrol engines mated to two different transmissions. The company will be downsizing their engines of all their entry level cars so as to provide better performance, higher economy and lower emissions.

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The pulse of a new generation: Mario Götze and Benedikt Höwedes to become Mercedes-Benz brand ambassadors


National team members introduced at the Motor Show in Geneva

Benedikt Höwedes and Mario Götze represent the pulse of a new generation

Perfect complement to the DFB commitment and the current Mercedes-Benz brand ambassadors in the football world: Joachim Löw, Oliver Bierhoff and Franz Beckenbauer

Geneva/Stuttgart. Not only the new Mercedes-Benz A-Class was presented to public for the first time on the eve of the Geneva Motor Show. Along with the two current brand ambassadors Joachim Löw and Oliver Bierhoff, new brand representatives Benedikt Höwedes and Mario Götze were on hand to introduce the new A-Class.

According to Dr. Joachim Schmidt, Executive Vice President of Mercedes-Benz Cars, Sales and Marketing: “These two players represent the pulse of a new generation. They are athletic, young and assertive. And they demonstrate a refreshingly new, inspiring style of aesthetics, self-confidence and dynamism. In other words, they fit in perfectly with the new generation of compact-class cars”.

“I am delighted to be part of such an outstanding brand like Mercedes-Benz”, said Mario Götze. “As national team players, we often have the opportunity to test drive Mercedes-Benz cars – which is always an exciting experience”. Benedikt Höwedes commented: “I am an avid Mercedes-Benz fan. The design of the new A-Class is really impressive. Super sporty, but still a Mercedes. This style appeals to me – and I’m sure other young people will like it as well”.

As Mercedes-Benz brand ambassadors, Mario Götze and Benedikt Höwedes will be taking on representational tasks. According to plans, they will be appearing at Mercedes-Benz events and special brand presentations. The two players will also be involved in communication activities, including above-the-line advertising and social media.

The Mercedes-Benz A-Class and the entire German national football team will appear in the “The pulse of a new generation” campaign to be launched by Mercedes-Benz in time for the European Football Championship. The campaign was filmed in Munich on January 30, 2012.


Mario Götze and Benedikt Höwedes to become Mercedes-Benz brand ambassadors