Marquardt is a family-owned company which makes intelligent driver authorisation systems. The firm supplies anti-theft security systems to Audi, BMW, Chrysler, Mercedes Benz and Volkswagen. Marquardt is also a 100 percent supplier of keyless entry systems to Audi, BMW, Chrysler, Mercedes, Mini and Volkswagen Touareg.
Now, this company has bagged their biggest order in India, and it is from Tata Motors, who is tearing up its image as a conventional and conservative automaker and is working on creating a hot new identity.
Tata Motors impressed the crowd during the introduction of Zest compact sedan, as the car brought many new features to the segment; same with the Bolt hatchback. The company worked on improving all the fronts of a car, with its new game plan called Horizonext.
After inking a deal with Harman for the brilliant touchscreen infotainment system, in Zest, Bolt and probably more upcoming cars like Kite and Hexa SUV, the Indian automaker has shaken hands with Marquardt, a Germany-based mechatronics component supplier.
From third quarter of 2016, new Tata Motors’ cars will feature complete keyless entry system, sourced from Marquardt. For Tata Motors, Marquardt will be producing a complete keyless system package, including key control unit, start/stop button, door sensor, antenna and something to do with electronic steering system. Initially, the components will be manufactured in the company’s plant in China and shipped to India.
The first Tata cars to feature Marquardt keyless systems will be (codename) Q501 and Q502 SUVs. The former is a replacement to Tata Safari, and the latter is a replacement to Aria. Tata is currently developing these in association with Jaguar Land Rover expertise.