Maruti Suzuki India Limited announced earlier today that they have already received more than 21,200 bookings for their newly launched small car Alto 800. MSIL launched new Alto 800 in India on the 16th of this month with a base price tag of just Rs 2.44 lakhs. Being a 5 seater small car from Maruti Suzuki, India’s most loved car brand, coupled with the festive season of Diwali 2012, Maruti Suzuki is expecting to get even more bookings for the new Alto 800.
Mayan Pareek, CEO, Marketing and Sales, Masurti Suzuki India Ltd., said that the company, so far, has received about 15% more car bookings this festive season then compared to last year. He added that MSIL is happy with the way the new Alto 800 has been accepted by car buyers in India.
Apart from launching the new Alto 800 at an attractive price, Maruti Suzuki is also marketing their new car aggressively in both urban and rural markets. MSIL is holding marketing camps at their dealerships, where the new Alto 800 is displayed. The buying of the new small car is made so easy, that customers can literally buy the car off the shelf. Off the 21,200+ bookings received, Maruti has already delivered 7,000 Alto 800’s.
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