If you have been watching Sab TV in the past few day, you probably would have noticed a new serial called ‘Chalti ka naam Gaadi’. In this serial, Maruti Alto 800 plays the role of lead character.
The plot revolves around New Delhi residents, Ahuja’s and their daily life, which gains prominence after their first family car purchase, a Maruti Alto 800. The car is personified, and while it has no Transformer like avatar, it strives to help the family break away from life’s regular tedium.
Needless to say, the show is sponsored by Maruti Suzuki, and aims to educate consumers about road safety, car maintenance, and more through regular situation plots. This is not the first time Maruti Suzuki has tried such a promotion. In 2013, Maruti Suzuki became the first company to sponsor a Bollywood movie. Mere dad ki Maruti was India’s first advertizer funded film.
Below are two short trailers of the serial.
On the same lines, the car maker announced a new campaign today. Maruti Suzuki’s campaign ‘Aaj ke zamaney ki leap’ for its Celerio hatchback strengthens its ‘life takes a leap’ message. The campaign upholds lifestyles of young progressive new gen families behind the wheels of the Maruti Suzuki Celerio small car.
R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India says Celerio is a game changer for the company. Celerio is cognisant of cabin space, entertainment systems, and mileage, and uses Auto Gear Shift, and super-compact diesel engine technology.
Launched on 12th November, the campaign will be live for four weeks. Launched in 2014, 1.3 lakh units have been sold in 18 months, reaching the 100,000 sales mark in July 2015. AMT technology, new MT, K Next Engine and DDiS 125 Diesel engine add to Celerio’s abundance. The vehicle is available in petrol, CNG and diesel fuel options and in manual and Auto Gear Shift transmission. Maruti Suzuki Celerio is a top seller as per units sold and at present finds a mention in top 10 selling cars in India.