Launched in early 2016, sales of the Maruti Brezza has crossed a new milestone. Maruti Suzuki India today revealed that their best selling SUV (which is also the best selling SUV in India), has managed to cross total sales of 4 lakh units.
This comes in a record time. No other SUV ever in the history of Indian auto industry has managed to achieve such a milestone in such a short period of time. Maruti Brezza managed to achieve this milestone by registering an average sales of 14,675 units every month since launch.
Mr. R S Kalsi, Senior Executive Director (Marketing and Sales), Maruti Suzuki said: “Vitara Brezza with its sporty and glamourous traits has struck the right chord with Indian customers. The dual-tone colour option in Vitara Brezza is highly appreciated by its customers. Indeed, Vitara Brezza has transformed the compact SUV landscape in India. It continues to be the most loved and awarded SUV despite several new entrants into the segment.
The benchmark success of Vitara Brezza with over 4 lakh customers in less than three years is a testimony of the customers’ increasing preference towards the refreshed design and innovative features of the compact SUV. We would like to extend our heartiest gratitude to our Vitara Brezza customers and particularly those who have chosen to wait for their loved car.”
Maruti Brezza competes with the likes of Tata Nexon, Ford EcoSport and Mahindra XUV300. But in addition to this, the compact SUV segment will soon get a new rival in the form of Hyundai Carlino Styx. Compared to others, Maruti Brezza sales are much higher. Tata Nexon, the 2nd placed car in the segment, registers sales of about 4.5k units on average every month.
So what is making Maruti Brezza crowd favourite? Maruti says, “The technologically advanced features help the Vitara Brezza to deliver a high performance. With Vitara Brezza, Maruti Suzuki introduced dual-tone colours – a first in its segment, which have got high acceptance with customers. Auto Gear Shift, was offered on Vitara Brezza and has received overwhelming response from customers with its penetration as high as 20%. Its masculine exterior complemented by the sporty all black interiors makes it an ideal choice for the customers.”
Maruti Brezza complies with advanced safety regulations, including pedestrian safety. It comes loaded with new safety features comprising dual airbags, ABS with EBD, high speed warning alert, ISOFIX child restraint system, reverse parking sensors and front seat belt pre-tensioners and force limiters. These features are now standard across all variants of Vitara Brezza.