Maruti Suzuki India Limited (MSIL), leading automakers in the country are changing strategies with special emphasis on products to appeal to younger buyers in the country. Vision 2020 will see MSIL introduce fresh products with new design language and latest in technology as the company has noted that average age of car buyers is reducing significantly.
The company has been working on improving their marketing strategies to atrtract the younger generation for some years now. The results are for everyone to see.
In 2010, the average age of Maruti car buyers was at 43 years. The average age of Maruti car buyers today stands at around 37. But this is still higher than the average age of a Hyundai car buyer. This is where the company feels they need to work towards.
With GenNext being more technologically savvy and especially attracted to newer designs, MSIL will be changing strategies. The company has noted that while buyers have stayed loyal to Maruti Suzuki brands for the past 3 decades, their children have more ambitious plans in mind and have been found to be moving on to other brands.
MSIL’s four pronged strategy will focus on design, technology, engineering and experience. This is already evident on their two new cars – Baleno and Vitara Brezza. The new Vitara Brezza is offered in dual tone colors, a first for Maruti, while Baleno comes with elegant European styling and premium interiors. Both cars have been designed keeping younger generation of buyers in mind.
In addition to this, MSIL is offering new features on the inside as well. They have become the first car maker in India to introduce Apple CarPlay. Future plan is to offer a wider range of exciting cars, improving dealer network via adding more NEXA showrooms, and working on innovative advertising strategy.