Maruti Suzuki India Limited (MSIL) has been a significant player in India and in the global market. Having completed 30 years in operation, MSIL has come a long way ever since it was established as Maruti Udyog Limited in 1981 while actual production commence in 1983. They have now stared working on a new 2.0 strategy which will guide them to further success over the next 30 years. With this new Maruti 2.0 strategy, MSIL targets 3 million (30 lakh) vehicles annually.
MSIL is in the process of augmenting capacities, R&D facilities in the country besides increasing fuel efficiency of all its models. The company is also adding eco-friendly vehicles and more fuel options in the form of diesel, CNG and LPG across all their existing models.
They are also working on introducing 800cc compact diesel engine into India. This will be their first in-house built compact diesel engine which is expected to be India’s most fuel efficient engine. It will be fitted on to a wide range of existing Maruti cars, and also on future cars.
MSIL also wishes to concentrate on electric vehicles and hybrids while investment by parent company Suzuki Motors Corp in their exclusive plant in Gujarat is also on the charts.
With expectation to reach annual sales of 3 million units, MSIL will be strengthening sales, service and spare parts facilities in the country while an in house R&D facility in Rohtak, Haryana is being set up at an investment of INR 2,000 crores. This facility will also house a test course and will be the first SMC center outside Japan.
via Times of India