Given Maruti Suzuki’s consistent record sales, well they are the largest on that front, their price hike was expected to be lower than others’. R S Kalsi, Maruti Suzuki India (MSI)’s Executive Director of Marketing and Sales, did tell PTI that ex-showroom prices of all models will be increased by 2-4 percent from 1st January 2015, stating the obvious reason of excise duty hike and increasing input costs.
Then, the company dealers played a very clever game with this, attempting to hit two mangoes with one newspaper ad. They released, well, a newspaper advertisement which showed expected increase in prices of popular models, to the sum of up to Rs. 53,500, to intimidate prospective buyers to rush their signatures on cheques and pick up 2014 model year cars which sentimentally wont sell much in last month of the year.
Plus, they had announced “exciting” discounts and offers to further encourage them to buy into the legitimate con (there were asterisks sprinkled all over the ad like snowflakes).
Now, Maruti Suzuki has released updated prices of popular models first, which conforms with the original statement of 2-4 percent hike. Cars not listed here, like Maruti Ciaz, are also subject to price hike; their numbers will be released soon.
New price of Maruti Alto is 2.86 lakhs, Wagon R is Rs. 3.64 lakhs, Swift is Rs. 4.57 lakhs, DZire is Rs. 5.02 lakhs, Ertiga is Rs. 5.98 lakhs and Omni is Rs. 2.52 lakhs.