With the Navratri festival being the start of the festive season in India, the 9 day festival has kickstarted with a special Maruti Celerio campaign called ‘Celerio Dil Thi Gujarat Maate’. This Gujarat focused campaign will allow the company to not only take leverage of the auspicious 9 day festival but also to target a specific market and connect with customers at a local level.
‘Celerio Dil Thi Gujarat Maate’ got off to a start on 8th September with TV commercial, radio spots and advertising in the print and digital media in the local Gujarati language which also reflect the colourful culture of the state. To run till the 22nd of this month, the campaign is expected to focus entirely on the Celerio hatchback, target prospective customers and promote sales.
The Maruti Suzuki Celerio will be on display at malls across the state specially targeting the youth in the region. Activities are being conducted at malls and at bowling alleys while a digital engagement contest ‘Style Icon’ is also being conducted. Maruti Suzuki Celerio was launched in 2014 in petrol, diesel and CNG fuel options. Its sales have been overwhelming ever since launch and have already surpassed the 1 lakh unit mark.
India’s largest car maker, Maruti Suzuki is under pressure from rival Hyundai Motor, which has been efficiently eating into their share for some years now. The Maruti Celerio Dil Thie Gujarati Maate is second such campaign from the car maker under a new marketing theme. A few days back the car maker had launched a similar campaign, but focusing on Kerala, celebrating Onam.
We will not be surprised if the car maker comes up with many more of such campaigns, focused to each Indian state, celebrating the local festival.