Maruti Ciaz sales cross 50,000 units; 65% of customers were Maruti loyalists
Maruti Ciaz sales has crossed 50,000 units since its launch in India last October. The Honda City rival is also being exported to markets like South Africa, Algeria and Mexico. So far 9,000 units were shipped overseas.
According a recent report, domestic sales accounted for 43,000 units. Interestingly 65% of customers were existing Maruti owners out of which 33% of them had Swift or Dzire. Maruti was counting on its upgrading customers for Ciaz’s sale success and as it turns out, the brand commands an appreciable level of loyalty among its patrons. This comes as an encouraging news for the company, especially when more premium products like S-Cross and YRA are in the pipeline.
The stats say that 47% of Ciaz buyers made their purchase decision after checking out rivals like Honda City, Hyundai Verna, VW Vento and Fiat Linea. While Ciaz couldn’t unsettle City from its crown, it managed to snatch second place from Verna in the very second month of its sales and never looked back.
In order to enhance the premium image of Ciaz and future premium products, Maruti Suzuki has started establishing upmarket retail outlets under Nexa brand. Nexa dealerships will come up in all important cities and will sell only models like Maruti YRA hatchback, YBA compact crossover, S-Cross and Ciaz.
Sales of Maruti Ciaz looks poised to surpass 1 lakh units in less than two years from its launch.
Via – EconomicTimes.com