Maruti Ciaz sales cross 1 lakh, the new No 1 in segment
Maruti Suzuki’s mid-size Ciaz sedan has punched the 1 lakh sales mark in India as of June 2016. Launched in October 2014, Ciaz replaced the SX4 sedan from the company line-up. Offered with innovative features like SmartPlay touch-screen infotainment system, and smart hybrid technology (SHVS), it is now the best-selling car in the segment.
On top of this, newly launched Maruti Ciaz diesel SHVS is recognised as the most fuel efficient diesel car in India with test figures showing a run of 28.09kmpl. Base variants are available with dual airbags and ABS as an option.
R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki says Ciaz borrows European styling cues for a clean, elegant and clutter-free design. Ride quality and comfort help make it the largest selling A3+ segment sedan.
Owing to Ciaz, Maruti Suzuki has reported 40 percent market share in the premium sedan segment. The car’s buying pattern signifies customer confidence in the company and encourages Maruti Suzuki to offer more expensive vehicles in other segments.
Maruti Suzuki Ciaz is the tallest, widest and most spacious car in its segment. Ciaz monthly average monthly stood at over 5,000 units through January – May 2016. Maruti also exports Ciaz to Africa, South America, Central America, Middle East, ASEAN and SAARC countries. Cumulative exports till June 2016 stand at over 18,000 units.