Maruti Suzuki, like every other automaker in India, has been facing the worst sales decline in India. Most of the models in the company lineup saw lower sales month on month. In the hatchback segment, it was the WagonR that reported positive growth with a total of 15,062 units sold in the past month as against 10,288 units sold in June 2019. In the sedan segment, it was the Maruti Suzuki Ciaz that was the only sedan to see increased sales.
Maruti Suzuki Ciaz sales in July 2019 increased 4893.75 percent to 2,397 units as against sales of 48 units in July 2018. Sales in July 2019 were also higher by 3.23 percent as compared to sales of 2,322 units sold in June 2019. The reason Maruti sold only 48 units in July 2018, is because production of old Ciaz was ended, and the plant was getting ready to start production of new Ciaz, which is now on sale in India.
Sales of Honda City fell 48.21 percent in July 2019 to 1,921 units, down from 3,709 units sold in the same month of the previous year. Sales were also lower by 21.94 percent as compared to 2,461 units sold in June 2019. Honda City is likely to get compact hybrid system for India. Hyundai Verna sales dipped 43.60 percent to 1,890 units as against 3,351 units sold in July 2018 while sales in the past month were also lower by 16.78 percent as compared to 2,271 units sold in June 2019.
Skoda Rapid sales fell 11.63 percent to 707 units in July 2019 increasing 15.52 percent as compared to sales of 612 units in June 2019. Sales in July 2018 were at 800 units. Skoda was offering extensive cash discounts and exchange offers across the Rapid, Octavia, Superb and Kodiaq through the month of July 2019 with the Rapid getting the highest cash discount of Rs.1 lakh and loyalty bonus of Rs.25,000.
Sales of the VW Vento have also been on a steady decline. Sales which stood at 513 units in July 2018 dipped to 449 units in June 2019 and thereon to 374 units in July 2019. Percentage wise sales decline stood at 27.10 percent when comparing sales in July 2018 and July 2019.
Nissan Sunny sales also declined 55.42 percent from 166 units sold in July 2018 to 74 units sold in the past month. Sales in June 2019 were at 64 units indicating a 15.63 percent increase in sales in the past month.
Sales of the Toyota Yaris suffered the highest percentage fall in the sedan segment in the past month. Sale which had stood at 1,400 units in July 2018 fell 96.36 percent to 51 units in July 2019 and falling 57.85 percent as compared to 121 units sold in June 2019.
Only 2 units of the Fiat Linea were sold in July 2019 indicating a drop of 96.15 percent over 52 units sold in June 2019 and percentage drop of 66.67 units as compared to 6 units sold in July 2018.
This took total sales in this segment down 25.79 percent to 7,416 units in July 2019 as against 9,993 units sold in July 2018. Sales in the past month were also lower by 11.21 percent as compared to 8,353 units sold in June 2019.
While the past few months have been tumultuous for the auto sector in India, the next six months could also pose some constraints as the industry transitions from BS IV to BS VI. Low consumer sentiment, credit crunch, inventory buildup and automakers aligning production in view of lower demand could all have a negative impact in terms of sales.