With over 933 dealers and 3,013 service stations, Maruti Suzuki India has the largest dealer network in the country. The staff at dealerships is well trained and handle customers efficiently. But, their customers are in the entry level hatchback segment, and so the sales staff is trained accordingly.
Now, with Ciaz, Maruti aims to pave their way into the premium segment. Compared to their existing line-up of cars in the mass segment, Ciaz will be the most expensive. This means that buyers who come looking for Ciaz, will require special attention from sales staff who are well trained. Thus, Maruti is currently training a staff of 2,800 people from their dealerships to handle premium customers.
The company commenced pre launch bookings of the car on September 3 at a total of 1,370 sales outlets at a down payment of INR 21,000 and has already amassed 3000 bookings in three days while inquiries have totalled 21,000.
Said to be taking the place of Maruti Suzuki SX4 which has seen limited success, the new Ciaz has been developed by the company at an investment of INR 620 crores. Ciaz will be priced competitively against its many keen competitors when it is launched in India in the first half of October, just ahead of the festive season.
Developed on a totally new platform, Ciaz sedan will be offered in both petrol and diesel engine options to include a 1.4 liter petrol and 1.3 liter diesel. MSIL claims that the Ciaz diesel has fuel efficiency of 26.21 kmpl while the petrol variant is capable of mileage of 20.73 kmpl. Ciaz petrol and diesel will be available in four variants, (V, V+, Z and Z+). For more information, scan through the brochure of Ciaz.