Maruti Suzuki India Limited has proudly announced a significant milestone for its Dzire sedan, as the model surpasses 3 million units in cumulative production. This achievement, reached in just under 17 years, highlights the Dzire’s enduring popularity and its position as India’s most sought-after sedan. Launched in March 2008, the Dzire has consistently evolved to meet consumer preferences and remains a cornerstone of Maruti Suzuki’s dominance in the sedan segment.
Evolution and Key Milestones
The Dzire reached its first million units in April 2015, followed by 2 million in June 2019. The latest milestone of 3 million units was achieved in December 2024. Over the years, the sedan has undergone four generational updates:
2008: Launch of the 1st generation Dzire.
2012: Introduction of the 2nd generation.
2017: Launch of the 3rd generation.
2024: Debut of the 4th generation Dzire, featuring a progressive design, plush two-tone interiors, and segment-first features.
A Leader in the Sedan Segment
The Dzire continues to lead the compact sedan category, holding the title of India’s No. 1 selling sedan for the 16th consecutive year. Remarkably, 1 in every 2 compact sedans sold in India since 2008 is a Dzire, underscoring its unmatched appeal. It is also India’s 4th most sold vehicle, reflecting its broad customer base across demographics.
Global Success and Exports
The Dzire’s impact goes beyond Indian borders, with exports to 48 countries since October 2008. Around 2.6 lakh units have been exported to regions including Latin America, Central America, Africa, Southeast Asia, and the Middle East. In FY 2023-24, the Dzire was Maruti Suzuki’s second-highest exported model, further bolstering its reputation as a global product.
Speaking on the milestone, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “We are deeply grateful to our customers for their continued trust, which has been a key to achieving the milestone of 3 million production for the Maruti Suzuki Dzire. Their feedback and support inspire us to continuously improve and innovate, ensuring the Dzire exceeds their expectations. The latest Dzire, launched last month, exemplifies this commitment, setting a new benchmark with its modern design, advanced features, and exceptional fuel efficiency. Over the years, Dzire has significantly contributed to our sales, making us the sedan segment leader for 16 consecutive years. I also extend my heartfelt gratitude to our dedicated team members and value chain partners for their hard work and commitment.”
A Strong Legacy
With its combination of style, features, and exceptional fuel efficiency, the Dzire has not only dominated the sedan segment but also enhanced Maruti Suzuki’s global presence. Its enduring success reflects the company’s focus on innovation and customer satisfaction. The Dzire’s legacy of reliability and value ensures it remains a top choice for Indian consumers. With the new Dzire achieving 5 star Bharat NCAP safety rating, the sedan now aims for even higher sales.
