Maruti Dzire gains entry to the “elite 10 lakh club”. A pedestal it now shares with other Maruti Suzuki cars like Alto (28.3 lakhs), M800 (26.7 lakhs), Omni (16.8 lakhs), WagonR (16.3 lakhs), and Swift (13.6 lakhs). The 1 millionth DZire unit rolled off production line back in May this year, which is when the company had also announced the roll-out of their 15 millionth car.Though the 1 millionth DZire rolled off assembly lines back in may, the company is celebrating the success this month in the form of a new campaign.
Regaled as the second most fuel efficient sedan in India offering 26.59 kmpl, the Swift DZire has been a crowd puller from the day it was launched. Besides its outstanding performance in India, the DZire has also been exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries with cumulative exports till June 2015 standing at 50,000 units.
Apart from featuring at the top of sales charts, Maruti Suzuki Swift DZire has won many accolades over the years. In 2008, 2010, 2011 and 2012 it received the JD Power IQS Award in entry midsize car segment. In 2011 the Swift DZire was conferred JD Power Dependability Award while for five consecutive years after launch it has been recipient of JD Power APEAL Award in the entry midsize-car segment. Awards also included Car India Award for compact sedan in 2013, NDTV Car and Bike Award for sub compact sedan in 2013 and CNBC Award for sub compact sedan in 2013.
Based on the Swift platform, Maruti Dzire sales today average in the range of 18,000 to 21,000 units monthly. The car boasts of contemporary styling and superior features. It is offered in both petrol and diesel engine options with outstanding fuel efficiency which puts it in a category of the top three most selling cars in India.Maruti Suzuki plant in Manesar, Haryana; where the DZire is manufactured.
To celebrate this sweet success, Maruti Suzuki has come up with a campaign – ‘The Sweets are on us’. Throughout the campaign, the company will be sending edible direct mailers to existing owners while edible art installations will be seen at malls across major cities in India.