Maruti Suzuki India Limited, leading automakers in the country have revealed sales results for February 2019. During the past month, the company had offered several discount schemes on its range of passenger vehicles. In spite of that, sales have not been as expected and the company posted flat sales growth for 8th consecutive month.
Sales of the Alto and WagonR dipped 26.7 percent from 33,789 units sold in February 2018 to 24,751 units sold in the past month. However, sales of cars in the compact segment which included the new WagonR, Celerio, Ignis, Swift, Baleno and DZire saw a surge of 11.4 percent. A total of 65,213 units were sold in February 2018 which increased to 72,678 units in February 2019.
Sales of the Ciaz also went down by 37.0 percent from 4,897 units sold in February 2018 to 3,084 units sold in the past month taking total passenger sales down 3.3 percent from 1,03,899 units in February 2018 to 1,00,513 units in the past month. The utility vehicle segment, comprising the Gypsy, Ertiga, Brezza and S-Cross saw a surge in sales by 7.4 percent with a total of 21,834 units sold in February 2019 as compared to 20,324 units sold in the same month of the previous year.
of Omni and Eeco sales also increased by 17.2 percent from 12,425 units in February 2018 to 14,565 units in the past month. In the light commercial vehicle segment, sales of the Super Carry went up 74.8 percent from 1,252 units sold in February 2018 to 2,188 units sold in February 2019. This took total domestic sales up 0.9 percent from 1,37,900 units in February 2018 to 1,39,100 units in February 2019. Exports on the other hand noted a 19.6 percent dip. Total exports which stood at 11,924 units in February 2018 went down to 9,582 units in the past month taking to domestic and exports down 0.8 percent from 1,49,824 units sold in February 2018 to 1,48,682 units sold last month.
In the table, you can see that Maruti has upgraded the segment of New WagonR. Old WagonR is slotted in the Mini segment, while new WagonR is slotted in the Compact segment, along with Celerio, Ignis, Swift, Baleno, Dzire. Thanks to this, the Compact segment registered sales of 72,678 units, as against 65,213 units sold in Feb 2018, thereby growing 11.4%
Launch of new cars like Ciaz facelift, new gen Ertiga, new gen WagonR, Baleno facelift, 2019 Ignis, has not given the expected push to overall sales. Ever since July 2018, the company has been posting flat sales growth. For the period of July 2018 to Feb 2019, Maruti sold 11.27 lakh cars in domestic market, as compared to 11.3 lakh cars sold in same period of previous year; thus registering a marginal decline YoY.
Year to date sales during the period April 2018 to February 2019 saw total domestic and exports to 17,04,373 units, up 5.3 percent; from 16,18,976 units in the 2018 period. It was again noted that while domestic sales were on a positive note with a 6.7 percent increase, exports during April to February dipped 13.8 percent from 1,14,058 units exported in 2018 period to 98,286 units exported during the months of April to February 2019.