Society of India Automobile Manufacturers (SIAM) indicated that Maruti Suzuki India Limited sold a total of 2,41,812 passenger cars and utility vehicles in the period April to June 2014. This was as compared to a total of 5,73,038 units sold throughout the industry thus allowing the company to capture a 42.19% market share. In same three month period in 2013, MSIL sales in passenger and UV segment stood at 2,22645 units while industry total stood at 5,58,645 units giving MSIL a 39.87% market share.
June sales of MSIL stood at 91,226 units out of a total of 2,04,081 units increasing company market share to 45% with added interest shown by first time buyers and rural markets in the country.
During June 2014, MSIL noted increased demand for its Alto range wherein the company sold 30,499 units of Alto 800 and Alto K10 as compared to 17,311 units in May. This sudden boost in sales for MSIL could be a change in buyer sentiments along with new Government at the helm and extended excise duty cuts with has brought in renewed hope into the auto sector.
MSIL also plans six new cars over the next two years, four of them expected to come in a price range of INR 6 lakhs to INR 14 lakhs, as the company feels that many of its existing customers will want to upgrade to a larger and more sophisticated vehicle. As far as this year, Maruti will launch Ciaz, along with Swift and DZire facelifts.