Automakers in India have had to face 8 straight months of falling sales. The worse affected is Maruti Suzuki India, the largest car maker of the country. Maruti Suzuki posted a 36.71 percent fall in sales in July 2019. Sales which stood at 1,52,427 units in July 2018 dipped to 96,478 units in the past month.
The company had also to contend with a 4.73 percent fall in market share to 48.16 percent as against 52.89 percent share in July 2018. Maruti’s market share in Indian auto industry usually has been in the 52-53% range for quite some time now. But it has gradually declined. Maruti’s market share loss, is gained by Hyundai and Mahindra.
Hyundai Motors sales also dipped 10.28 percent in July 2019, while market share increased 4.39 percent. Market share has been steadily rising since June 2019 when it stood at 18.96 percent to go on to 19.47 percent in July 2019.
At number three, Mahindra has noted an increase in market share which stood at 6.86 percent in July 2018 and increased 1.54 percent to 8.40 percent in July 2019. This was even as sales dipped 14.91 percent to 16,831 units in July 2019. Tata Motors also reported a marginal dip in market share by 0.69 percent from 5.93 percent in July 2018 to 5.23 percent in the past month while market share was at 6.03 percent in June 2019.
The market share of Toyota increased 0.46 percent to 5.20 percent in July 2019 as compared to 4.75 percent in July 2018 noting a steady rise from 4.79 percent in June 2019. Sales however dipped 23.79 percent to 10,423 units in the past month.
Ford India, which had recalled the Freestyle, Figo and Aspire in July 2019 over issues with Battery Monitoring System (BMS) wiring harness installation, noted a marginal increase in market share by 0.43 percent to 3.14 percent in the past month as against 2.71 percent in July 2018.
Renault sales dipped 41.13 percent to 3,660 units in July 2019 as against 6,217 units sold in July 2018 while market share dipped 0.33 percent to 1.83 percent as against 2.16 percent market share in July 2018. The Renault Triber compact SUV is poised for launch later this month and is expected to be priced between Rs. 5-7 lakhs.
Market share of Volkswagen increased 0.39 percent to 1.25 percent while Nissan and Skoda market share fell 0.22 percent and 0.32 percent respectively. Skoda share also fell 0.32 percent while market share of Jeep increased 0.10 percent to 0.54 percent.
