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Maruti NEXA dealerships could account for 25% in sales value this year

 
Maruti NEXA dealership sales

Following forecasts of good monsoons, Maruti Suzuki India Limited (MSIL) expects to see double-digit growth in FY17.

Launched last fiscal, Maruti NEXA dealerships today account for 6% of the total sales generated. In value terms, this is even more impressive as NEXA dealerships generated 10% of the total sales revenue. This in spite of the fact that there is only one NEXA dealership to 10 regular Maruti dealerships in the country.

Speaking to an analyst, Financial Express reports that this number will jump to 25% as early as this year. This will be made possible because of two reasons, 1 – the launch of Baleno RS and Ignis, while the second reason is Maruti’s determination to double the number of NEXA outlets to 250 by the end of this year.

Maruti NEXA dealerships are created to offer premium experience to customers.

Maruti NEXA dealerships are created to offer premium experience to customers.

Both showcased at the 2016 Auto Expo earlier this year, Maruti Ignis is set to rival the likes of Mahindra KUV100 in the micro SUV segment. It will offered in a choice of 1.2-litre VTVT petrol engine and a 1.3-litre MultiJet diesel unit.

On the other hand, Maruti Baleno RS will receive Suzuki’s state f the art 1.0-litre Boosterjet engine which will be more powerful and efficient than any of the petrol engines on offer by Maruti in India till date. This engine will generate 110 PS and 170 Nm of peak torque. Both models will be sold through NEXA outlets along with the existing S-Cross and Baleno hatchback.

Maruti Ignis SUV

Maruti Ignis SUV

Speaking about Maruti Suzuki’s sales performance, the company posted 11.5% growth in 2015-16 even as the industry grew by 7%. Economic Times reports that in FY17 as well the company expects to see increased growth with total output of 1.55 million to 1.57 million units while planning 9% growth in production and 10-11% growth in domestic sales.

The three new launches last fiscal (S-Cross, Baleno and Vitara Brezza) were priced between INR 6 – 12 lakh bracket. Increased demand in these segments showed a clear shift in buyer sentiments from the mini carss and hatchbacks, priced between INR 2.5-5 lakhs which was the company’s key focus during the past few years. Maruti Suzuki Brezza, the first compact SUV, launched last month also received good response from buyers with bookings already crossed the 40,000 mark.

Photos

Ignis in Japan

 

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com