NEXA stands for New EXclusive Automotive experience. It was launched with the sole purpose of enriching buying experience of their customers. With only two of their products on offer until now, Maruti Suzuki has plans to add two more cars to their NEXA outlets by the end of this year. The two new cars from Maruti Suzuki which will be seen at NEXA are Ciaz facelift and Ignis compact SUV.
NEXA outlets across India account for about 11% of the total sales registered by Maruti Suzuki last month. The company is confident that this number will grow further this year.
By the end of last year, Maruti NEXA sold 40,000 units via their 95 outlets across India. Of these 40,000 units, 23,000 were Baleno’s and 17,000 units were S-Cross’. By the end of 2016, Maruti aims to add another 100 NEXA outlets across India. This along with adding two new cars to the NEXA, will result in a substantial increase in sales.
Maruti also adds that half the buyers who purchased vehicles from NEXA were thinking about purchasing a rival product. But the hospitality received by customers at NEXA, tipped their decision in Maruti’s favour. Maruti Suzuki says that the success NEXA has received is phenomenal and in line with their expectations.
Speaking about the two new cars, Maruti Ciaz facelift and Maruti Ignis, both are expected to be launched by Diwali 2016. Ciaz facelift will feature cosmetic upgrade, while mechanically it will remain same as the current Ciaz.
Ignis on the other hand, is a completely new product, which made debut at the 2015 Tokyo Motor Show. It will be offered in a choice of petrol and diesel engine options, same as the one’s we currently see offered on Baleno. More details will be revealed closer to launch.