Maruti Nexa premium outlets are aimed at offering customers a finer car buying experience. Through this new age retail network, the company will sell its more expensive offerings like Ciaz, S-Cross, upcoming YRA, etc.
To begin with, the facade of the showrooms will have a typical global design with glass walls. Though dealers will own and run the place, only Maruti Suzuki Nexa branding will be displayed prominently on a black background.
The well appointed interiors get an understated yet premium while and black color theme. Modern lighting systems add to the ambiance.
Based on its customer survey, Maruti says that there is a sizable number of young customers who would like to shop at Nexa. The automaker says that target customers are the ones who have achieved success early in live, are increasingly global citizens, well traveled, well read, digitally savvy and avid users of contemporary technologies.
Nexa outlets will be manned by highly experienced personals from the premium sector. Maruti have recruited personnel from hospitality industry and salesmen from luxury car brands.
Every customer will have a personal relationship manager who will aid throughout the buying process. The outlets will have wall mounted displays which will be connected to iPads from which a car’s salient features can be explained or it can be compared with the competition.
The personal relationship manager will continue to be the single point contact even for after sales service requirements throughout the entire duration of ownership.
Maruti has announced that by the end of this fiscal, it will set up more than 100 Nexa dealerships in over 30 cities across the country. With more premium offerings in the pipeline, the company is bulling about its new premium retail network.