Home Car News Maruti NEXA showroom on wheels launched - To visit small towns, villages

Maruti NEXA showroom on wheels launched – To visit small towns, villages

Maruti Nexa village

The Maruti Suzuki NEXA showrooms, from where the company sells its Ignis, Baleno, Ciaz and S-Cross models, goes mobile. This initiative is set to enhance connectivity to customers and offer them the NEXA experience in those parts of the country where they do not have a presence. The company states that these mobile NEXA showrooms will offer customers the same experience, as one would find in a regular NEXA showroom.

Maruti Suzuki introduced the NEXA showrooms as exclusive and premium showrooms in 2015. These showrooms currently stand at around 360 outlets across the country, to be expanded to 400 by 2020. These premium showrooms offer various options to customers apart from selling cars.

NEXA associates with Fashion Weeks and organizes style workshops for customers while NEXA has also launched a platform called NEXA Music for upcoming artists to show off their skills and talents.

The aim of mobile NEXA showrooms is to expand the sale of cars into the hinterlands of the country, targeting a new range of buyers in semi urban and rural areas. Another advantage of these mobile NEXA outlets is that initial investment for mobile terminals will be very low as compared to setting up a full-fledged brick and mortar exclusive dealerships.

Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd. said, “In less than 4 years of its launch, NEXA has rapidly grown to become the most successful premium retail network in India and contributes over 20% to our total sales. In this short span of time, we have setup over 360 NEXA outlets covering more than 200 cities and added over 9 lakh happy NEXA customers. This mobile NEXA terminal will help us to connect with customers in geographies where NEXA outlets are currently not present.”

In less than four year of introduction, NEXA showrooms have expanded and grown into a premium retail network and contributes to over 20 percent of the company sales. The 360 outlets cover over 200 cities in the country having added over 9 lakh NEXA customers. Apart from the Ignis, Baleno, Ciaz and S-Cross, the company also plans sale of its upcoming premium Ertiga Sport via NEXA outlets. The new Ertiga is slated for launch sometime later this year.

NEXA outlets sell the company’s top end models which command a higher price tag. The highest priced model sold via these outlets is the S-Cross Alpha priced at Rs.11.48 lakhs while the Ignis is the most affordable with prices starting from Rs.4.80 lakhs for the base variant. Apart from the NEXA outlets, Maruti Suzuki also sells its cars through Arena dealerships where from the Alto is the lowest priced model selling for Rs.2.93 lakhs and Ertiga being hte most expensive at Rs 11.21 lakhs.

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