Following Hyundai, Maruti Suzuki has also announced a price hike of INR 3,000 – 9,000 across its model range. Newly launched S-Cross compact crossover is not affected.
This is the first price hike by India’s largest passenger car maker in the last 22 months. The increased prices have been in place since 11th of August.
Maruti’s spokesperson told Economic Times that the price revision is due to change in dealer margins and calibration in prices. The hike comes when the company recorded an impressive margin of 16.7% in Q1 this year which was the highest ever figure in the last decade. Also the average discount per vehicle fell by 20% to INR 16,800 during the same period.
Going forward, the price hike is not expected to have much of an impact on demand in the coming months since festive season discounts would more or less offset its effect.
In the first four months of this fiscal (April to July, 2015), the Indian auto industry posted a slow growth of 7% but Maruti Suzuki has managed to outgrow the industry at more than twice the pace (15%) with sales of 4.16 lakh units during the same period. Strong response for S-Cross has certainly helped the automaker.