Maruti Ritz discontinued to make way for Ignis SUV
Maruti Ritz is one of the most neglected cars in the company line-up. Despite its solid build quality, refined and acclaimed engine and great value for money quotient, the car is overshadowed by Maruti Swift and other cars in the segment.
With Maruti Suzuki updating their line-up with new generation cars, old cars need to make way for new cars so that the company can better utilise the production capacity for highest possible profit. For example, selling a unit of Ritz will yield less profit as compared to selling a Baleno.
With Maruti all set to launch two new cars in the coming months, Baleno RS and the Ignis, the company has stopped production of their Ritz hatchback. The other reason Ritz was chosen to go under the hammer, is because its sales were lowest in the segment. On on average, Ritz sales used to hover around the 2,500 units mark every month. Last month, sales stood at only 5 units, confirming that Maruti has in fact stopped production of Ritz.
Styling is one of the primary reasons for Maruti Ritz to not be shortlisted by prospective buyers. It has a bold love it or hate it design which worked mostly against the company, especially with much loved Swift right in the same price band.
Known as Suzuki Splash internationally, Maruti Ritz made India debut at the 2008 Auto Expo and was launched in the country back in 2009. Later in 2012, it received a facelift update. Offered in a choice of petrol and diesel engine options, Ritz was off to a good start in India, selling more than 2 lakh units in 3 years. But with launch of new Swift, DZire, and products like Grand i10 from rivals, sales of Ritz took a hit. As of now Maruti has no plans to replace Ritz with another hatchback.