Talking to Economic Times, Kenichi Ayukawa, MD and CEO of Maruti Suzuki India Ltd., said that the newly launched Maruti S-Cross has garnered over 6,000 bookings and 30,000 enquiries even before the prices were announced. He also added that, post launch, the company is aggressive in attracting more bookings.
Sold through the automaker’s new premium Nexa outlets, S-Cross faces a stiff competition with Hyundai Creta which ended its launch month with bookings of over 23,000 units. Maruti has already established 35 Nexa outlets across the country and manned them with 1,000 relationship managers. The count is set to increase 150 towards the end of this fiscal and roughly 1,500 more personnel will be recruited.
As of now, Ciaz and S-Cross are the only two products that are being retailed at Nexa outlets. The YRA premium hatchback is set to join at a later stage. With these three products, the automaker is planning to sell somewhere between 1 – 2 lakh units in the next three years.
India’s largest passenger car maker is looking to achieve annual sales of 2 million units in 2020 and the success of premium models would be crucial to reach this goal.