The first Maruti Suzuki car to be sold at their new and premium NEXA dealerships, Maruti S-Cross is now being offered at a massive discount of over INR 5.5 lakh at select outlets in Mumbai. The reason for such huge discount is low demand and the need to clear old stock.
Launched only in August last year, Maruti S-Cross competes with Hyundai Creta, which seems to have taken the market with a storm. In the period between Aug-Dec 2015, Maruti S-Cross registered sales of less than 16,000 units, while the Hyundai Creta registered sales in excess of 37,000 units.
Launched a few days after the Hyundai Creta, Maruti Suzuki introduced the S-Cross at a higher price tag than the Creta. This could have been because along with the S-Cross, Maruti Suzuki was also offering NEXA premium sales network. But with more and more customers complaining about NEXA, it seems giving discounts was the only option available.
Also Read – Maruti S-Cross Review
Within a few weeks of launch, in September, Maruti S-Cross was available at a discount of INR 1 lakh. In December the company launched a new Premia Edtion of the S-Cross to attract customers and clear pending stock. But that seems to have not worked as a strategy. Later same month, it was revealed that S-Cross DDiS 320 was being sold at a discount 3 lakh in Delhi. And now it emerges that Maruti S-Cross is available at a discount in excess of INR 5.5 lakh for the DDiS 320, top-end of which costs INR 16.5 lakh on road.
Those interested in buying S-Cross, need to hurry as this offer is valid till stocks last.
Maruti S-Cross – Photos
Hyundai Creta – Photos