In yet another month that wasn’t expected to report sales turnaround, Maruti Suzuki has posted 36.1 percent domestic sales decline. In the face of weak demand, MSIL reports 93,173 units sold in the domestic market. This is considerably lower than the 1,45,895 units MSIL sold in August 2018.
Sales to other OEM includes 2,333 units of Glanza sold to Toyota last month. That brings total domestic sales to 97,061, against the 1,47,700 units sold in August 2018. Exports have contracted by 10.8 percent. Numbers are down to 9,352 units, down from 10,489 units sold in Aug ’18. Total sales is reported at 1,06,413 units. Down 32.7 percent from 1,58,189 units sold in August 2018.
With the exception of its utility vehicle (UV) segment, MSIL has posted sales decline in every segment it operates in. While the market hasn’t been responding favourably for months, MSIL hasn’t let current weak sentiments affect its forward plan and has recently launched its XL6 UV based on Ertiga.
UV segment sales is reported at 18,522 units. Up 3.1 percent from 17,971 units sold in August 2018. The brands ever popular Omni, Eeco offerings have a USP in range of applications but that simply wasn’t enough last month. Sales for the brands Vans segment is down 36.6 percent to 8,658 units, down from 13,663 units sold in Aug ’18.
In terms of volumes. MSIL’s entry-level/mini segment has suffered the most. Sales drop has been significant at 10,123 units of Alto and old WagonR sold. Sales decline is a whopping 71.8 percent, down from 35,895 units.
Compact segment sales have been shaved off by almost a fourth. New WagonR, Celerio, Ignis, Swift, Baleno and Dzire collectively report sales of 54,274 units. That’s 23.9 percent down from 71,234 units sold a year earlier.
Ciaz, a single offering in the brand’s mid-size sedan segment has seen sales fall by 77.2 percent. Sales is reported at 1,596 units, down from 7,002 units sold in August of 2018. MSIL sells the Super Carry LCV in the CV market. Sales has contracted by 13.9 percent. August 2019 sales for Carry stand at 1,555 units, down from 1,805 units sold a year earlier.