Maruti Suzuki India Limited like every other automaker in the country is bogged down by lower sales. Discounts are being offered through the festive season to boost sales and to clear out BS IV stocks from company showrooms.
Maruti Suzuki has been noting lower sales ever since the start of this year and the past month was no different. The company suffered 27 percent lower sales in the month of September 2019 when compared to the same month of the past year. Sales in the past month stood at 1,10,454 units as compared to sales of 1,51,512 units in September 2019 but higher by 19 percent as against sales of 93,173 units sold in August 2019.
At the top of the sales chart was the Dzire sedan, which managed to register sales of 15,662 units. Maruti Suzuki Alto was on the second spot with 15,079 units sold in September 2019 up 49 percent as compared to 10,123 units sold in August 2019.
On the 3rd, 4th and 5th spot were Swift, WagonR and Baleno. All three cars registered huge double digit YoY sales decline. But on MoM sales report, the three cars registered a marginal sales growth. Together, these 3 cars registered sales of 36,111 units.
Next on the list was the Maruti Brezza. This compact SUV had lost its No 1 title to newly launched Hyundai Venue. But thanks to huge discounts offered, and a 5 year free warranty – sales of Maruti Brezza have bounced back. In Sep 2019, it regained its No 1 title of best selling compact SUV in India by registering sales of 10,362 units.
Maruti Eeco sales have been noting a steady increase up 15 percent from 8,658 units in August 2019 to 9,949 units sold in September 2019. Another reason for Eeco managing steady sales, is the discontinuation of Omni.
Sales of the Ertiga fell 25 percent from 8,391 units sold in August 2019 to 6,284 units sold in September 2019. However, sales had increased substantially by 60 percent as compared to sales of 3,926 units sold in September 2018. Next up on the list are newly launched S-Presso and XL6. Both these new cars noted instant success accounting for sales of 5,006 units and 3,840 units respectively.
S-Cross sales also took a big leap by 56 percent from 666 units sold in August 2019 to 1,040 units sold in the past month while Ciaz sales increased marginally by 7 percent from 1,596 units sold in August 2019 to 1,715 units sold last month.
Apart from positive sales shown in the case of the Ertiga and Eeco, every other model suffered lower sales in the past month when compared to sales in September 2018. However, sales seem to be in an upward trajectory when compared to sales in August 2019 with every model posting positive sales with the exception of the Ignis, Ertiga and Celerio.
These positive sales are also expected to continue to the month of October 2019 with increased purchases in view of the festive season and with the company having introduced hefty discounts on its range of vehicles extending to Rs.65,000 on the Alto 800, Rs.60,000 discount on the Alto K10 and discounts also on the Swift, DZire, Brezza Eeco, WagonR and Celerio. There are however, no discounts being offered on the Ertiga, XL6 and the recently launched S-Presso.
