In July 2020, Maruti Alto became the bestseller at 13,654 units (up by 18%)
Maruti Suzuki India Limited (MSIL) has shared its model-wise sales breakup data for the month of July 2020. It is noteworthy that the Indian automaker saw a 1 per cent increase in domestic sales (compared to sales in July 2019), at a time when the country continues to fight against COVID-19 pandemic.
In July 2020, Maruti Suzuki sold 97,768 units in the country in comparison to 96,478 units in the same month, a year before. Despite being a small increment, this is a welcome result since dealerships are not doing particularly well at the moment.
Maruti Sales Data Break Up July 2020
As evident from the sales chart, Maruti Alto became the most desired model in the company lineup. It topped at a sales figure of 13,654 units. This is 18 per cent higher than the sales performance in July 2019 (11,577 units). Compared to June 2020 which saw 7,298 units, growth hits 87 per cent.
Not only was Maruti Alto the bestselling model in the portfolio last month, but also one of the top-selling four-wheelers in the entire Indian automotive market. Certain OEMs as a whole could not meet Maruti Alto’s sales figures.
Maruti WagonR was the company’s next bestselling model. 13,515 units were sold in July 2020, though the model saw an overall sales decline of 10 per cent as against 15,062 units in July 2019. However, sales were up by 94 per cent when compared to 6,972 units sold in June 2020. Several brands have reported a linear growth of sales in the past couple of months. Numbers still have to go a long way before reaching pre-COVID trends.
Maruti Suzuki Baleno was the third highest-selling car in the company lineup last month. It hit 11,575 units or in other words, an increase of 10 per cent over 10,482 units sold in July 2019. Sales in June 2020 stood at 4,300 units or 169 per cent less. Maruti Suzuki Swift and Dzire sales dipped 20 per cent and 30 per cent, respectively in July 2020 as compared to sales in July 2019. Yet the numbers were up by 154 per cent and 55 per cent each as against June 2020.
One of the major reasons for Maruti Suzuki’s relatively lower market performance is the discontinuation of diesel models in BS6 era. Products that were previously available only in BS4 diesel format, such as Vitara Brezza and S-Cross, come solely with a BS6 petrol engine now. Furthermore, the brand’s primary competitors have set new standards in the minds of buyers, across major segments such as premium hatchbacks, MPV and compact SUVs.