Maruti Suzuki Super Carry LCV will have a limited launch in second quarter of 2015 (in April – June period). It will be sold through dedicated dealership network, which will enter mass expansion only from end of the year.The company is planning to allot 1 lakh unit capacity (per annum) for Maruti Super Carry at its Gurgaon plant. But initial production will be lower. Maruti Suzuki has provided the suppliers with target of 80,000 LCVs for the first year, in other words, 7,000 units per month.
Allotment is done even after the automaker reduced the plant’s production limit from a peak of 9 lakh units in 2010-11 to 6 lakh units for de-congesting the facility and shift focus to engine assembly.
Lower initial production and slower dealership expansion is the result of weak LCV market in India. Last year, LCV segment saw sales of 3,90,636 vehicles, which is a 17.25 percent decline compared to 2013 numbers. Maruti Super Carry‘s rivals, Tata Ace and Mahindra Maxximo are striving to maintain steady volumes now, even though they are well established.
Via – Business Standard