Despite automakers reporting falling sales and the economic situation in the country being well below par, sales of Maruti Suzuki Alto 800 seem to be booming. Late in March, the company announced that sales of Alto 800 had passed the 1 lakh sales mark in 124 days. This makes it the fastest selling car during the year 2012-13. Maruti Suzuki launched their new Alto 800 in October 2012.
It is based on a similar platform as seen in the Alto while it comes with added safety features which include driver air bags and active crumple zones. The vehicle has added cabin space and is fitted with a highly efficient 796cc three cylinder petrol engine, and competes with Tata Nano, Hyundai Eon and Santro. Export plans include Chile, and Nigeria and Algeria soon. Maruti Suzuki Autocar Young Driver 2013 is now on. The search for India’s best young driver sees the winner take home an Alto 800. In it’s 5th year, it inculcates principles of safe driving especially among drivers between 18 and 30 years old here. Applications close on 28th June.
Mayank Pareek, COO (Marketing & Sales), Maruti Suzuki India said, “Maruti has always believed in promoting responsible driving. Young driver provides a platform to every young individual to showcase their skills of being a safe driver. We are dedicated to promoting the culture of safe driving through communication programmes, IDTRs (Institute of Driving Training & Research) and Maruti Driving School MDSs. In fact this programme tests the skills of the contestants in the facilities provided by the Maruti Driving schools across the country. Tests are conducted in MDSs across 44 cities. The participants also undertake simulator tests there. In fact the Maruti Driving schools are the state of the art driving schools in the country. Maruti Driving Schools were the first to introduce advanced driving training simulator for better judgment and concept of route maps for holistic on-road practice. They have a widespread presence of around 280 schools in over 150 cities across India.”