Bollywood superstar Varun Dhawan, as brand ambassador of Maruti Suzuki ARENA showrooms will be seen in a new advertising campaign that goes live across TV, Print, Digital, Radio and Cinema. His youth icon being the face of this new campaign will take excitement of purchasing a new Maruti Suzuki model up a notch further.
The Maruti Suzuki ARENA showrooms are a class apart in offering buyers with a more connect car buying experience. The showrooms are extremely spacious, well designed, airy, trendy and dynamic and create a warm and friendly environment for prospective buyers.
Commenting on the association, Mr Varun Dhawan said, “Maruti Suzuki has been fulfilling the dreams of many people in India to own a car since years. The new, transformed Maruti Suzuki ARENA is poised to strongly connect with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. I am extremely excited and proud to be a part of the Maruti Suzuki ARENA family. The overall experiences at Maruti Suzuki ARENA will make every customer feel special.”
A total of 100 new Maruti Suzuki ARENA showrooms are operational across the country. It has been found that over 75% of car buyers research online prior to making purchases. It is on the basis of advanced technology that the ARENA showrooms function via the use of digital medium connecting customers online.
Customers can register with the ARENA showrooms via the website and are then taken on a seamless journey through the showrooms by entering their mobile numbers on the Navigation Portal.
The dedicated Personalization Zone allows customers to electronically customize their cars with a mix and match of accessories selected from the Accessories Lounge. A touchscreen configurator allow buyers a 360 degree view of the car with all these selected accessories and color options so as to see what the finished product will look like.
The ARENA showrooms also include a Coffee Consultation Area and Owner’s Lounge for further interaction and friendly conversation. With the introduction of ARENA showrooms, Maruti Suzuki now has four distinct retail channels – Maruti Suzuki ARENA, NEXA, Commercial and True Value.