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Maruti Suzuki Arena for transformed sales performance

In its latest rebranding initiative, Maruti Suzuki India Limited introduces Maruti Suzuki Arena, the transformation of its retail network in India. In its new avatar, Maruti Suzuki Arena showrooms will be modern, friendly and inviting to customers.

The introduction of Maruti Suzuki Arena, takes the company’s retail channel count to four: Maruti Suzuki Arena, Nexa, Commercial, and True Value. Last month, Maruti Suzuki introduced Nexa Service that takes a modern and technologically sophisticated approach to service and customer relationship.

Through digital integration, the convenience of booking a car, or customising is at the customer’s fingertip. The new advanced navigation portal will help Maruti connect with younger gen customers.

Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa says Maruti Suzuki Arena is at the core of the company’s network transformation strategy to meet customer expectations.

About 75% car buyers research online before buying in India. Through Maruti Suzuki Arena, customers can register their mobile number on the Navigation Portal, and explore the product portfolio on interactive Product Vision touchscreens. The Personalization Zone encourages car configuration through a mix and match of accessories.

Relationship Managers at the store will operate tablets and assist customers to navigate products and variants. Armed with relevant information, Relationship Managers can address customer queries promptly.

From design perspective, Maruti Suzuki Arena will sport a blue signature design element and Active Experience Terrace where valets will greet drive-ins. A Coffee Consultation Area and Owners Lounge will be housed in the dealership.

This second transformation wave will grow on the basis of design, technology and experience. A digital interface will help initiate and foster a connect with customers. Maruti Suzuki attributes the need for change owing to continuous research, listening to customer voice and anticipating future trends. The whole new evolved dealership experience is at par with global benchmarks. 80 Maruti Suzuki Arena dealerships will be operational by March 2018. Alongside, existing showrooms will look to adapt the Arena experience for customers.

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