In order to boost sales during this troubled times, Maruti Suzuki India has announced special new schemes
Maruti Suzuki India Limited has reopened production plants and showrooms after 45 days of lockdown. Keen to once again attract the attention of buyers, but well aware of the tight financial situation that everyone is facing, the company has introduced the ‘Buy Now Pay Later’ scheme.
For this, Maruti Suzuki has entered into an alliance with Non-Banking Financial Company, Cholamandalam Investment and Finance Company (CIFCL), to offer better flexibility to buyers. Under the “Buy Now Pay Later’ scheme, there are various schemes which can be customized to suit the demands of the buyer.
There is a two month deferment plan wherein the buyer starts to pay EMIs after two months of availing the loan amount. This will ensure that buying a car is not a stressful process especially at this time when all business have been affected amidst the COVID-19 pandemic. Maruti is not the only one who has launched such a scheme. Nissan, Mahindra, Datsun, Ampere have also announced similar buy now pay later scheme.
The ‘Buy Now Pay Later’ scheme is on offer at all the Maruti Suzuki 3,086 network of dealerships spread over 1,964 cities in the country. CIFVL also has an extensive network of 1,094 branches in India and hence would be beneficial to all customers. The offer is presented on select models and is valid till 20th June 2020.
To attract customers, Maruti Suzuki dealerships are also offering a range of discounts and exchange offers all through this month. The Alto 800 hatchback is presented at a Rs.25,0000 cash back discount while buyers of the new Celerio can avail of a Rs.30,000 cash discount along with a Rs.20,000 exchange benefit. The S-Presso, also comes in with a discount of Rs.15,000 and the WagonR is being offered with Rs.15,000 cash discount and Rs.20,000 exchange benefit.
Maruti Suzuki’s larger and more premium models are also a part of this discount scheme. The Ertiga MPV is being offered with benefits upto Rs.25,000 while buyers can save upto Rs.45,000 when opting for the Maruti Suzuki Baleno. The highest discount is on the Ignis which comes in with a Rs.40,000 cash discount and Rs.30,000 exchange bonus.
As Maruti Suzuki restarts production and sales in a phased manner, bookings open for the new BS6 S-Cross petrol. Launch should be sometime in June 2020 while bookings have been started at select dealerships at a token amount of Rs.11,000. The S-Cross will be on sale via the company’s NEXA showrooms and will be presented in three variants of Delta, Zeta and Alpha. Pricing has not yet been detailed but could range between Rs.9-9.5 lakhs for the base model.