Maruti Suzuki launched the new Celerio hatchback AMT after in-depth research and analysis into its acceptability. The Celerio was launched in February, while the auto sector was in slow down mode, but bookings of over 35,000 in the past two months, with over 49% being for the gearless variant, is testimony of its success.
The stigma with relation to automatic transmission or gearless cars is due to predicted drawbacks and assumptions with regard to higher prices, lower fuel efficiency, higher maintenance costs and relative lack of acceleration. Maruti has changed this mindset with the new Celerio AMT which promises to counter effect these constraints with pricing, product and performance. Celerio automatic costs just INR 45,000 to INR 50,000 more than the manual variant. Maintenance costs too are not high while the new Celerio has proved its mettle while being put through a series of performance tests.
To help change the mindset of the apprehensive buyer, Maruti Suzuki has organized Celerio Expos across 16 cities soon after launch. Test drives were offered while telecallers were on hand to answer customer’s queries on this gearless wonder which has seen much favour especially among the younger generation of buyers and which is predicted to see increased demand in the days ahead.
Source Economic Times