On the auspicious day of Dhanteras, on 28th October 2016, Maruti Suzuki India delivered a record 30,000 cars to customers across India. This was a new record. Old record stood at delivering 24,000 cars in 1 day. This record too belongs to Maruti Suzuki India, and was set on Dhanteras day in 2015.
In spite of this record number of deliveries made on the same day, Maruti Suzuki, the largest car manufacturer in the country failed to register a positive sales report for the month of October 2016.
Last month, MSIL delivered a total of 1,33,793 cars (including exports). This is a 0.3% decline as compared to cars sold in October 2015 (1,34,209). In the domestic market, Maruti sold 1,23,764 cars in Oct 2016 as against 1,21,063 cars sold in October 2015. This is a growth of 2.2%.
What fueled the marginal overall decline in sales was the huge dip in exports. For Oct 2016, Maruti Suzuki exports declined by 23.7%. From 13,146 units exported in Oct 2015, the company managed to export just 10,029 units in October 2016.
What is even more surprising is that all segments in which Maruti Suzuki has been excelling in sales throughout the year, it has posted negative sales growth in almost all of them and that too in a month which is expected to see huge increase in sales.
New Generation Swift DZire starts testing.
For example, the Mini segment which includes Alto and WagonR saw sales decline by 9.8%. The Compact segment which includes Swift, Ritz, Celerio, Baleno and DZire saw decline of 1.8%. Vans segment (Eeco and Omni) saw decline of 6.5%. Only the mid-size and UV segment managed to post increase in sales. Below is the detailed sales report of MSIL for Oct 2016.