This car exchange carnival will be available along with special discount offers which will be presented to customers across 112 centers in India. To be extended to Tier II and Tier III cities later, the exchange program will be held in Ranchi, Patna, Indore, Bhubaneswar, Raipur, Hubli, Sagar Mandi, Vardha and Jamnagar. Besides seeing possibilities of increased sales for the company, Maruti Suzuki is offering various benefits to customers such as spot booking benefits, attractive EMI schemes, exchange bonus, etc and will be offered on the entire range of Maruti vehicles.
All dealer outlets participating in the Maha Exchange Mela will be decorated with backdrops and banners announcing the attractive facilities being offered while the company will also be undertaking direct calling, direct mailers and other forms of digital facilities to contact prospective customers. The company hopes to target over 5 lakh customers through this month long service and exchange campaign.