Maruti Suzuki is most considered nameplate among new car buyers

Maruti Suzuki is most considered nameplate among new car buyersInterior styling, driver’s seat and rear-seat comfort are top interior-related reasons cited for rejection when cross-shopping. Indian car buyers are spending more time researching. 35% indicate they researched a vehicle before visiting the dealership in 2014, up from 26% in 2012. 45% indicate they researched their vehicle in 2014, compared with 24% in 2012. As people’s credit worthiness improvers, first time buyers exercise caution and try to find the best their financing can afford.

Overall customer retention dropped to 38% in 2014, down from 40% in 2013. Ford, Honda and Hyundai report most improved customer retention rates YOY. Maruti Suzuki remains most considered nameplate among new-vehicle shoppers for the 10th consecutive year. 41% of all shoppers eventually purchase a Maruti car. New-vehicle buyers buying Volkswagen, Ford and Renault cars shop most before purchase. Buyers of Mahindra, Maruti Suzuki, Tata and Toyota models shop least before purchase.

2014 India Escaped Shopper Study is based on 8,499 buyers and 3,448 rejecters responses of new cars and utility vehicles between September 2013 and April 2014. The study was fielded from March through July 2014.