Maruti Suzuki India Limited, leading automakers in the country, have introduced ‘Project Safety Kawach’ a new road safety awareness campaign. Dealer Sales Executives (DSEs) will be educated on various aspects of safer cars, new on-board safety technologies while focus on road safety rules and regulations and the vital importance in obeying them will also be imparted to the dealers.
These DSEs will in turn, educate each and every customer walking into company dealership to inquire or purchase a new vehicle. Customers will be made aware of the vital importance in strictly adhering to road safety regulations and the value of on-board safety equipment bring presented with Maruti vehicles.
This ‘Project Safety Kawach’ initiative is being introduced at a time when road safety has been given more impetus by the Center with regard to new safety requirements on passenger vehicles. It is disheartening to note that each year there are on an average 1.5 lakh road deaths in India which is the highest in the world.
This is primarily due to careless attitude of drivers along with basic lack of knowledge on proper use of on-board safety techniques being offered on new vehicles. DSEs will give trips to customers who visit showrooms and will go on test drives with them to carry the message of road safety.
Maruti Suzuki has 374 driving schools located at 185 cities. Last year, over 2 lakh persons signed up for these training programs while online content will also be offered to spread the message even further.