Car News Maruti Suzuki

Maruti Suzuki to strengthen R&D to develop better cars

 
Maruti Ignis SUV

This fiscal alone, Maruti Suzuki plans on investing INR 2,000 crore on R&D and developing a new test track.

Maruti Suzuki India sales are on the rise and so is their market share. Last month, their market share touched 48% thanks to new launches of cars like Vitara Brezza, and Baleno. Both of which have been in demand ever since they were launched. In some cities, their waiting period has touched 9 month mark.

In spite of having the most number of successful car models in the line-up as compared to any other car maker in the country, Maruti Suzuki is not the one to rest on its laurels. In fact, they never have.

Maruti Baleno sales boom

And in their pursuit to remain country’s No 1 car maker, Maruti Suzuki will be investing INR 2,000 crore this fiscal year in strengthening Research and Development of future cars, engines, platforms. Not only this will help Maruti Suzuki to launch more fuel efficient cars, but also cars that are much more safer and advanced.

Maruti will also build a world-class test track at the R&D facility. This test track will help the company test their upcoming cars for all possible conditions. At least 15 new cars will be launched will be launched by Maruti Suzuki in India by 2020.

Always trying to stay one step ahead of their rivals, Maruti Suzuki not only comes up with tailor-made cars for majority of buyers in the country, but also with innovative marketing campaigns.

Image - Raghavendra Naik

Image – Raghavendra Naik

For example, the company has collected data of over 1.7 crore government employees. Why? Because these 1.7 crore people are going to receive a pay hike under the 7th Pay Commission. Maruti will be pitching their new cars to these govt employees with increased salary.

Apart from this, the company has a special software called Maruti Suzuki Customer Data Analytics; where they store data of existing customers. Using this data, Maruti plans on increasing sales by 2 lakh per annum by 2020.

In spite of being a 30 year old manufacturer, Maruti still listens to all their employees. Be it a worker of the lowest grade or the top management level executive of the company via ‘Suggestion Scheme‘. Last fiscal, thanks to this, MSIL saved INR 281 crore.

Maruti Ignis

 

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com