Car News Maruti Suzuki

Maruti Suzuki targets 20 per cent more rural penetration

maruti suzuki rural targets 2015

Maruti Suzuki India Limited (MSIL) bets big on rural sales in the country with increased penetration to 1.5 lakh villages.

Following more prosperity and growth in income levels in rural areas, MSIL predicts that car sales in these areas will quickly increase in the coming months. It is for this reason that the company is targeting rural areas with renewed vigor. In FY14-15, the company penetration in rural areas stood at 34.5%, up from 32% in FY 13-14.

maruti suzuki rural targets 2015

MSIL had rural penetration of just 93,400 villages in 2013-14 with sales to the tune of 3,36,463 units. In the past fiscal, 2014-15, the company established presence in 1.25 lakh villages and rural sales increased 23% with 4,15,380 units sold. This fiscal however, the company is targeting increased presence in 1.5 lakh villages and expects sales to increase by 20%.

Sales in rural areas have been adversely affected due to delayed monsoons and recent unseasonal rains but it is despite these factors that the company looks ahead at long term growth in rural areas. With notable increase in infrastructural jobs and dip in dependence on agriculture, income levels have considerably increased. It is for these reasons that MSIL hopes to sell more in rural areas with sales growing to match up with urban sales in the not too distant future.


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email -