Maruti Suzuki True Value revamps used car experience
Maruti Suzuki True Value operations in its new avatar is modern, customer friendly, and transparent for those in the market for used cars.
Maruti Suzuki True Value operations are being revamped to meet modern day requirements in the burgeoning used car market. The approach will be to make the experience attractive and transparent for pre-owned car customers. development will result in 150 standalone outlets across India by March 2018.
Maruti Suzuki True Value stores will function as modern looking stand-alone outlets that beckon customers with a wider display area for more cars. The improved digital interface lets customers select cars online and visit the specified True Value outlet for a test drive. Car details(specifications, features, star ratings and more info) is available online for each listing.
A True Value certified car guarantee ensures a vehicle on sale hasn’t been driven for more than 1 lakh km and is less than 7 years old. Previous ownership is limited to two, and cars listed have not been used for commercial purposes, and are not retrofitted with CNG or LPG kits.
In improving quality of pre-owned cars in the marketplace, vehicles listed are checked on 376 parameters. Refurbishment and service requirements will be evaluated, and selected pre-owned Maruti Suzuki cars will be refurbished at Maruti Suzuki workshops. Post this, cars are inspected and rated on six parameters – engine, suspension, brakes, electrical, transmission & steering control and exteriors & interiors. Cars are star rated so buyers can make an informed decision. Certified cars will have a one year warranty period, and free after sales service akin to new cars.
Maruti Suzuki says a network of independent, modern, and digitally advanced True Value outlets will be set for better customer engagement. Managing Director and CEO Kenichi Ayukawa says the company looks forward to providing buyers of pre-owned cars the same experience as buyers of new cars. He added, “As a part of Maruti Suzuki’s transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers.”