Back in October 2016, Maruti Suzuki announced the launch of a unique new personalisation program for their new cars. This was for the first time that such an option was being offered to new car buyers. This was in the form of Maruti iCreate.
Maruti iCreate is specifically designed to allow buyers to make personalized statements where their vehicles are concerned. It is being introduced in India for the first time. We have seen the iCreate on offer with their new cars like the Vitara Brezza.
Today, Maruti announced the launch of the iCreate program for the Swift. Maruti Suzuki has noted that their average customer spends upto INR 24,000 on modifications. Thanks to iCreate, they will be able to offer a better value to their customers who love customizations and modifications.
Introducing ‘i Create’ for Swift, Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India said, “At Maruti Suzuki we believe in setting trends, leading the industry and giving an exclusive personalization experience to our customers. ‘i Create’ is a revolutionary tool for car enthusiast who love to flaunt their individuality on their cars. After the success of ‘i Create’ on Vitara Brezza, we are introducing it on Swift, which will empower the young and dynamic customers to create their own impression on their Swift.”
Maruti iCreate personalized package is offered at the time of booking. Buyers can opt for exciting exterior color options, innovative body graphics, distinctive head and tail lamps and designer alloy wheel designs as per their preferences. Interior seat cover colors and patterns along with various interior styling elements are also on offer along with mats and other accessories. Infotainment preferences include TV sets, DVD players and speakers for passengers at the rear.
Maruti Suzuki has over 500 generic accessories ideally suited for Maruti vehicles which include floor mats and perfume bottles. iCreate offers over 90 different customization options in varied combinations, each specially selected to suit the buyer’s personality be they sporty, glamorous or adventurous.
These designs are available on the company website and at dealerships. A digital configurator is also available on tablet wherein users can drag and drop accessories to get pricing estimates. But this is only done at dealer level for now.