With car sales maintaining downward trend, dealers have been facing immense pressure to move out the inventory. Several dealer-level discounts and special editions are emerging in a bid make the best out of this challenging situation. This modified Maruti Swift is one such exercise by a Kerala-based dealer Indus Motors, who is also one of the largest dealer chain of Maruti Suzuki India.
The Swift has been one of the primary cash generators for Maruti Suzuki ever since it was launched but the recent slowdown has affected it as well. Though the hatchback managed to emerge as the second best selling car in India last month, at 12,444 units, it registered a YoY decline of 34.9%.
This dealer-level modification which goes by the name RedBull Edition features an array of subtle as well as noticeable visual enhancements. At the front, modified Maruti Swift receives black chin spoiler, body-colored fog lamp enclosures (stock car has black finished housing), black decal highlights for the grille with a single red slat and twin racing stripes.
Some of the modifications seen are inspired by the Suzuki Swift Sport, which is on sale outside India. The roof also features twin stripes. Enhancements to the profile come in the form of red accent on the alloy wheels, chrome insert around the rear door handle and black finished roof-mounted spoiler.
Taillights with black decal outlines, glossy black license plate enclosure and matching diffuser round off the exterior embellishments. Inside, the modified Swift gets black-red faux leather upholstery and red accents on the dashboard. There are no additional features. Depending on the level of modification you want to opt, price ranges from Rs 30,000 to Rs 50,000.
Not surprisingly, there are no mechanical enhancements to this Maruti Swift to Suzuki Swift Sport modification job. The Maruti Swift is currently available with 1.2-liter petrol and 1.3-liter diesel engines. Once the BS-VI emission regulations come into effect next year, the aging FCA-sourced diesel engine would finally be retired. The petrol motor which produces 82 hp and 113 Nm of torque is already compliant with the upcoming emission regulations. Transmission options include 5-MT and 5-AMT.
The Maruti Swift is currently being offered with multiple discounts with the total benefits amounting up to INR 77,000. The hatchback competes with the likes of newly launched Hyundai i10 Nios, Ford Figo, etc. In a related news, Maruti Suzuki is at the verge of introducing the all-new S-Presso micro-crossover to take on the Renault Kwid.