Economic Times reports that, after the very encouraging response at the Auto Expo, Maruti has revised its annual production capacity target from 80,000 units to 1 lakh units. The vendors have reportedly been asked to cope up with the new production target.
The Maruti Vitara Brezza ventures into a lucrative and volume oriented segment. MSIL’s production plans suggest that it is aiming to waste no time in becoming the segment leader. The latest sub-4m crossover will have to fend off competition from the Ford EcoSport crossover and the ladder-frame equipped Mahindra TUV300.
The Brezza’s sales success would be crucial for the company’s aggressive target of achieving 2 million sales per annum by 2020. Unlike the Baleno hatchback and S-Cross premium crossover which are being retailed through the upmarket Nexa showrooms, the Vitara Brezza will be sold through the company’s vast network of regular dealerships.
Bookings have officially commenced yesterday while deliveries are expected to commence in the coming days in a phased manner. The company officials have revealed that the priority will be to meet the local demand and hence there are no export plans as of now.
The diesel-only Maruti Vitara Brezza is available in 7 variants with prices ranging from INR 6.99 lakhs to 9.68 lakhs (ex-showroom, Delhi).